HS3 Technologies Inc. Monitors Animal Welfare
Denver-based company signs exclusive contract with the American Humane Association to provide video monitoring for its American Human Certified program
DENVER, CO, March 02, 2009 /24-7PressRelease/ -- HS3 Technologies Inc (OTCBB: HSTH), a worldwide provider of innovative security and video monitoring solutions, today announced that it has signed a 10-year contract with the American Humane Association to provide video monitoring and equipment licensing for animal growers and production facilities seeking certification by the American Humane Certified farm animal welfare program. The first welfare certification program in the United States to ensure the humane treatment of farm animals, the American Humane program audits the care and handling of the animals during their life cycle.
The contract is a result of successful beta testing of HS3 Technologies' proprietary video monitoring /video analytic solution system at operations such as egg producer GCB Foods (Nashville, NC) and veal producer Delimax (Quebec). The monitoring system is an integral component of American Humane Certified's three-tiered auditing system in which producers voluntarily participate to be certified by American Humane. With the help of the HS3 system, producers can continuously monitor human/animal interactions within their operation, identify any issues and take timely corrective action if necessary.
"Farmers have embraced the program," said Tim Amlaw, Director of American Humane Certified, "as it reasserts their commitment to humane husbandry and allows them to immediately identify any behaviors that need correction. Consumers have the benefit of knowing that animals are provided the quality of life and humane treatment that meet the science-based standards that American Humane has developed over its 131-year history."
Qualified producers who successfully complete the American Humane certification process are entitled to use the American Humane Certified logo on their packaging. Consumers who purchase beef, pork, poultry, eggs and dairy products displaying the American Humane Certified label can be confident that the animals were raised without hormones and antibiotics and in compliance with the American Humane's animal welfare standards.
With the signing of the contract, HS3 will initiate the national rollout of approximately 450 monitoring systems at farms and production facilities across the U.S., including approximately 10,000 "growing houses" and 300 slaughterhouses. Moreover, the program has certified more than nine million cage-free birds, making American Humane Certified the clear leader in certification of humane treatment in the cage-free egg sector.
HS3 expects to complete the first 450 VMS installs by the end of June.
"This is a great day for HS3," stated CEO Mark Lana. "We are now a fully committed partner with American Humane Association, supporting consumers, retailers and producers in the goal of humane treatment of animals."
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