SMART ADSERVER TARGETS QUOVA FOR GEOLOCATION NEEDS Adserving innovator switches to Quova for reliability and depth of data
Adserving innovator switches to Quova for reliability and depth of data

/Security and Encryption News Articles/ - LONDON, UK, February 16, 2008 - Quova, Inc., the leading worldwide provider of Internet geolocation data and services, today announced that SMART AdServer, developer of the fastest adserving technology in Europe, has chosen Quova to deliver internet geolocation data as part of its platform offering. SMART AdServer which has 100 clients, including agencies, publishers and adnetworks across four continents, chose Quova based on its reliability and the strength and depth of its data, now mapping over 1.6 billion IP addresses and related IP properties.

Accurate Internet geolocation data will allow SMART AdServer's customers to initiate targeted advertising campaigns based on a user's location, albeit country-level, state-level or city-level. In addition, it will be offering the integrated data to its publishing customers looking to provide such services to their own advertising clients, bringing added-value to existing propositions.

"Quova's reputation in the market meant that our decision to look for an accurate, reliable and scalable Internet geolocation data provider was made very easy," said Cyrille Geffray, Managing Director, SMART AdServer. "Integrating the system was extremely easy and because updates are retrieved and synced automatically, ongoing maintenance demands on the IT staff are kept to a minimum. This gives us more time to spend supporting other IT initiatives both internally and with our customer base."

SMART AdServer uses Quova data within a specific set of business rules to accurately serve targeted adverts. For example, "If from UK serve untargeted ad or UK-targeted ad" or "If from London serve UK-targeted ad or London-targeted ad". In this way customers can serve relevant ads to users based on their location, driving success rates.

"Online advertising has been fuelling the rapid growth of the Internet within all sectors and has evolved to become a highly innovative space," said Marie Alexander, CEO, Quova. "Companies such as SMART AdServer are beginning to realise the possibilities of new technologies such as Internet geolocation to enable their clients to pinpoint and target potential customers. In the future we'll see even greater strides forward as serving localised ads to mobile users becomes a necessity."

SMART AdServer has been using Quova data for around three months and plans on extending its use by further interrogating other available IP properties such as connection speed and type.

About Quova
Quova gives online businesses the ability to determine the geographic location of their Web site visitors. The company offers the most comprehensive, deeply researched and reliable location data available today — without compromising individual privacy. More than 300 companies of all sizes use Quova's data and services to detect and prevent fraud, ensure regulatory compliance, manage digital content rights distribution, and localize ads and web content. The company's customer base includes Microsoft, Major League Baseball, American Express, the BBC, Ladbrokes and Cisco Systems, and investors include Mobius Venture Partners and IDG. Quova was founded in 2000 and is based in Mountain View, California with European Headquarters in Amsterdam.

About Smart AdServer
Smart AdServer SAS develops and sells one of the leading adserving technologies for online campaign management for agencies and publishers. Created in 2001, Smart AdServer quickly became the leading player in France and the fastest growing adserver in Europe because of its innovative and unique product functionalities and its ease of use. Smart Adserver has 100 clients at over 900 sites across four continents. Its clients include major agencies such as Zed digital, Starcom, Mindshare, Mediacom and Mediaedge, as well as many adnetworks and publishers such as IP Bertelsmann, Reed Business Information, Wolters Kluwer, 20 Minutes, Canal +, MSD and Axel Springer.

Press Release Contact Information:

Jonathan Clarke
AxiCom
PR Account Exec
Website: Visit Our Website